Category: Intellectual Property & Branding


Seeking Tax-Exemption for a Name, Image and Likeness Collective (NIL)? What to Know.

NIL collectives have been on the rise since the NCAA made the biggest change ever in college athletics:  in July 2021, they adopted interim rules permitting student-athletes the ability to benefit from their name, image and likeness, also known as “NIL.”  This …

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Cause Marketing 2

Key Legal Issues in Corporate Partnerships

  Are you looking for answers to legal questions that arise in cause marketing and corporate partnerships?  If so, look no further! Last year, founder and blogger  Joe Waters and I distributed a five-question survey to businesses and nonprofits regularly engaged in cause …

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