Category: Cause Marketing

CA State Assembly

California Enacts New Law to Regulate Charitable Fundraising Platforms

On October 7, 2021, California Governor Gavin Newsom signed into law Assembly Bill 488, which amends The Supervision of Trustees and Fundraisers for Charitable Purposes Act and establishes a new statutory framework to regulate online charitable fundraising platforms.  In a joint press …

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Cause Marketing 2

Key Legal Issues in Corporate Partnerships

  Are you looking for answers to legal questions that arise in cause marketing and corporate partnerships?  If so, look no further! Last year, Selfishgiving.com founder and blogger  Joe Waters and I distributed a five-question survey to businesses and nonprofits regularly engaged in cause …

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corporate foundation (hands)

Should Our Company Establish a Corporate Foundation?

When used strategically, corporate foundations can advance a company’s philanthropic goals.  However, operating a corporate foundation comes with many legal obligations.  A company’s social impact goals may often be achieved more effectively or efficiently through other strategies. Therefore, it’s critical to assess …

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CSR small

The Hidden Engine Driving CSR? It’s the Nonprofit Sector…

Corporate social responsibility (“CSR”) has become an essential and increasingly public part of a company’s business strategy for long-term success. A company’s CSR strategy reflects its approach to operating the business while considering its impact on society, including its social, economic, and …

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cause marketing

Sixteen States Enter into Settlement Agreement with Charity Involved in Unlawful Cause Marketing Campaign

Sixteen state agencies have entered into a settlement agreement with Tennessee-based charity Operation Troop Aid (“OTA”) for engaging in a nationwide cause marketing campaign that violated state charitable solicitation laws.  According to the settlement agreement announced on July 19th, OTA violated state …

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