Cause Marketing

Cause Marketing

Cause marketing (also known as cause-related marketing) is one of the fastest growing marketing strategies used by nonprofit organizations and businesses to raise awareness as well as billions of dollars for charitable causes.  Cause marketing refers to alliances between companies or brands and charitable organizations that generate both business and societal benefits. Cause marketing activities are subject to state charitable solicitation laws, federal and state consumer protection laws, as well as federal tax laws.

Whether your organization is looking to conduct or be the charitable beneficiary of a simple product-based charitable sales promotion or a complex, multi-party, multi-activation cause marketing campaign, our firm can help you navigate the legal landscape governing cause marketing activities so that you can successfully meet your objectives.

Matters
  • Advertising Disclosures
  • Commercial Co-venture Registration and Compliance
  • Contracts
  • Unrelated Business Income Tax
Representative Work
  • Lead outside counsel for a major automotive company’s award-winning cause marketing campaign. Provided guidance in developing a framework and process to manage the contract and regulatory compliance across one of the most complex, large-scale campaigns in the history of cause marketing. The company has raised over $65 million for several national charities as well as hundreds of local charities.
  • Representation of an internationally recognized health organization in connection with multi-million dollar sponsorships from leading businesses and brands, involving a variety of consumer cause marketing campaigns, including in-store, mobile, and social media promotions, and public service campaigns in television, print, radio, and digital media.